Blog post cover image for data enrichment tools.

5+ Best Data Enrichment Tools in 2023 & Why You Need One

I ranked and reviewed the best data enrichment tools on the market to help you select a solution for your business.

It's been said that data is the oil of the 21st century. Corporations around the globe are spending billions of dollars to collect data and draw insights from it, which isn't so different from drilling oil and refining it into usable things like gasoline and other products.

Others have taken a different stance, however, claiming instead that time is the new oil. Time seems to be the one thing that even the world's wealthiest can't seem to get enough of.

But if you ask me, it isn't one or the other.

Any marketer or sales professional will tell you that reliable data saves time and money. It's used to make multi-million dollar data-driven marketing decisions and choose which marketing tactics to prioritize. Sales teams log thousands of hours prospecting and pursuing leads that data deems are qualified. Working without data is among the biggest mistakes you can make, but working with dirty data isn't much better. And you can't always collect your own first-party data. This is why data enrichment is so important in business intelligence.

Enriching your data can improve your understanding of your target market, identify sales opportunities, prevent fraud, and work more effectively overall. But with so many data enrichment tools on the market, how do you know which one is right for you? Let's take a look at the best data enrichment tools in 2023 and help you find the answer to leveing up your data management!

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me (at no extra cost to you) if you purchase a paid plan. You can read our affiliate disclosure in our privacy policy.

What Are The Best Data Enrichment Tools?

Here are my top picks for the best data enrichment tools of 2023:


Screenshot of ZoomInfo homepage


ZoomInfo is a data enrichment platform that helps businesses gather accurate and up-to-date data about their customers and prospects. The platform offers a range of features, including data cleansing, data enrichment, and data warehousing. ZoomInfo is trusted by more than 30,000 businesses worldwide and its wide variety of plans, pricing, and use cases make it a viable option for SMBs and enterprise organizations alike.

Its suite of data enrichment tools—including web crawlers, data mining algorithms, and manual research—makes it easy to configure enrichment workflows. The platform has been designed to help businesses to improve their customer data quality, increase their prospect conversion rates, and generate more leads. All you have to do is connect your ZoomInfo account with your CRM and it will enrich your contact data, making contact management so much easier.

Key Features

Overview of ZoomInfo's solutions
  • Easily configurable enrichment workflows allow you to enrich your CRM's customer records and marketing automation data as often as you desire.
  • User-friendly, codeless data enrichment interface supports all data needs—large or small—leveraging multiple third-party data sources.
  • Advanced data cleansing and enrichment workflows helps ensure your data is always actionable without any need for manual data enrichment processes.
  • Vast collection of partners in the ZoomInfo App Marketplace ensures seamless integration into your tech stack.
  • More than 100 million B2B contact and company data records updated daily, meaning your data intelligence is always up-to-date.
  • In-house team of researchers and developers ensure the raw data collected meets quality standards, giving you full confidence in the insights derived from the platform.
  • Comprehensive list of security certifications demonstrates ZoomInfo's commitment to maintaining data privacy.


ZoomInfo's pricing and plans for its SalesOS solution
ZoomInfo pricing and plan features for MarketingOS

ZoomInfo offers solutions for various use cases, including Sales, Marketing Automation, and Talent Recruitment. Pricing for the various solutions depends on several factors, including:

  • The features and functionality you require.
  • The number of licenses needed.
  • The depth of the credits you require as well as your credit usage.
  • The add-on solutions included in your package.
  • The specific integrations you require.

Pricing is available upon request following a consultation with the ZoomInfo sales team. The platform offers a free trial.

Bottom Line

ZoomInfo is one of the best B2B data enrichment tools on the market. Its robust collection of features, seamless integrations, and excellent customer support make it the data intelligence solution of choice for some of the world's biggest tech companies. If you are in the market for a data enrichment platform, ZoomInfo is definitely worth considering.


Screenshot of UpLead homepage


UpLead is a data enrichment tool that helps businesses conduct their B2B prospecting more accurately and efficiently. It allows users to find and verify company details and important business data. UpLead also provides data enrichment features, such as email verification and phone number verification. These features along with UpLead's high-quality data make it one of the best data enrichment tools on the market.

Key Features

  • Constantly updated database ensures that businesses have access to the most accurate and up-to-date contact information.
  • Data enrichment goes beyond contact management; it also captures social media profiles, job titles, and various other data points. This allows businesses to get a complete picture of their target audience.
  • Easy to use, user-friendly interface that makes it simple to find and connect with the right contacts.
  • Data cleansing removes inaccuracies and duplicates, ensuring that your data is of the highest quality.
  • Data visualization in easy-to-understand charts and graphs, helping you see the big picture and spot opportunities.


Overview of UpLead's pricing

UpLead offers three self-service plans in addition to its Enterprise plan. These plans build on one another with additional features unlocked at each level. Not unlike other data enrichment tools, the higher-priced UpLead plans offer more value in terms of credits:

  • Essentials ($129/month): The Essentials plan offers key features for prospecting and outreach in a single user account. It does not offer data enrichment features or access to UpLead's enrichment API. The plan includes 170 credits monthly with additional credits costing $0.60 each.
  • Plus ($249/month): The next level up, Plus, builds on the Essentials features by introducing a handful of features including data enrichment, advanced search filters, and email pattern intel to name a few. The plan includes 400 credits monthly with additional credits costing $0.50 each.
  • Professional ($449/month): Professional is UpLead's last plan before its Enterprise plan. The key differentiator from the Plus plan is going from a single user account to a team account for up to five users, in addition to more filters, full access to APIs, and competitor intelligence. The plan includes 1,000 credits monthly with additional credits costing $0.40 each.
  • Enterprise (custom): Customized sales engagement and data enrichment plan based on your business's specific needs.

These plans are available on an annual commitment, on which UpLead offers a 25% discount. Also worth noting is that UpLead offers 7-day free trial so that you can try before you buy.

Bottom Line

UpLead is a B2B lead generation platform and data enrichment tools that helps businesses connect with new customers. It offers a variety of features, including a database of over 46 million contacts, advanced search filters, and real-time results. UpLead is a good option for businesses that are serious about generating leads. While UpLead has relatively affordable plans, it's important to highlight that some key features are lacking in its entry-level plan. So if a business is looking for enriched data, it would need to look at the Plus or Professional plans.


Screenshot of Clearbit's homepage


Clearbit is a B2B data activation platform for marketing intelligence that provides lead enrichment data to help businesses better understand their customers. The platform integrates with CRMs, marketing automation platforms, and other business intelligence tools to provide real-time insight into customer behavior. Clearbit also offers an API that allows developers to build custom applications on top of the platform. Lead enrichment data includes information such as company size, location, industry, and contact information. This data can be used to create targeted marketing campaigns, segment customers, and build enriched prospect profiles.

Key Features

Overview of Clearbit's features
  • Enrich customer data with social media, job history, and demographic information.
  • Segment customers by behavior, location, or other factors.
  • Analyze customer engagement and identify trends.
  • Understand customer lifetime value and predict future behavior.
  • Generate actionable insights with real-time data.
  • Automate data collection and data enrichment process.


Screenshot of Clearbit's pricing page

Clearbit offers flexible, custom plans that are tailored to each customer's data management needs. They have three packages with various factors that affect price:

  • Acquisition: Pricing based on total ad spend.
  • Conversion: Pricing based on monthly web traffic.
  • Operations: Pricing based on database size.

All business plans include premium support. You can request a demo from Clearbit to learn more about their pricing and plans so you can build a solution that works for your business.

Bottom Line

Clearbit is a marketing data engine that provides missing or incomplete data to help marketers create targeted marketing campaigns. It pulls in data from over 100 different sources, including social media, blog posts, and demographic data, to help marketing teams fill in the gaps in their customer lists. Clearbit also offers an API, allowing marketing teams to access their data in real time. It's the best option out of the data enrichment tools on the market for businesses looking to improve their marketing data intelligence.

Screenshot of's homepage

Overview is a data enrichment tool that provides users with the ability to find email addresses, verify them, and add them to their contact lists. It also offers a number of chrome extensions that help salespeople with their prospecting process and track their sales engagements.

The API can be fully integrated into your platform to provide enrichment data through its get profile with email feature. Once the API is set up, all that is needed is an email address and will provide any profile information connected to it. If the email address is not in the database, users are not charged for the request. The API also allows users to find emails, verify emails, run drip campaigns, and manage prospects.

Key Features's key features
  • API integrates with your CRM platform to enrich lead data.
  • Find email addresses by domain, company, name, or Boolean Search.
  • Email verification system keeps your lead lists clean and your bounce rates low.
  • Intuitive drag and drop builder allows you to build multistage drip campaigns in minutes.
  • Automatic email warmup maximizes your email engagement and improves inbox placement.
  • Integrations with over 2,000 tools ensure will fit seamlessly into your tech stack.

Pricing's pricing and plan featuresets offers six pricing plans in its sales suite and the cost-per-credit decreases with each upgrade:

  • XS (free):'s freemium product allows new users to explore its features before committing to a paid plan. This plan includes 150 credits and a monthly quota of 100 recipients.
  • S ($39/month): The entry-level plan offers most key features, with exception to A/B testing for email drip campaigns. It also has a limited number of teamwork options, making it best suited for small team or solopreneurs. The plan includes 1,000 credits and 5,000 recipients and 1 mailbox warm-up on a monthly basis.
  • M ($99/month): A/B testing for email drip campaigns is added in the M plan in addition to the full suite of teamwork options. The plan includes 5,000 credits and 10,000 recipients and 3 mailbox warm-ups on a monthly basis.
  • L ($189/month): Features for the L through XXL plans remain the same, but the feature capacity continues to grow. The L plan includes 20,000 credits and 30,000 recipients and 6 mailbox warm-ups on a monthly basis.
  • XL ($369/month): 50,000 credits, 50,000 recipients, 12 mailbox warm-ups on a monthly basis.
  • XXL ($738/month): 100,000 credits, 100,000 recipients, 25 mailbox warm-ups on a monthly basis. offers two months free when you subscribe on an annual commitment, which works out to being approximately 17% in savings compared to a monthly subscription.

There is also a Managed Service option in which partners with Zebra Digital to provide a prospecting and outreach service. These custom strategies are built in consultation with the sales team and start at $699/month.

Bottom Line

The API is a simple data enrichment tool that can be tried risk-free through the freemium plan. Similar to most data enrichment tools,'s integrations afford its users flexibility in the CRM platform they use. If you're looking for a full stack CRM, sales engagement tool, and data enrichment software, is a viable option that is packed with features.


Screenshot of Explorium's homepage


Explorium is a data science platform that empowers organizations to discover and use external data to improve their machine learning models and decision-making processes. The platform provides a vast repository of pre-modeled and cleaned data sources from a variety of industries and domains, including finance, healthcare, and e-commerce. This helps organizations save time and resources by eliminating the need to gather and clean data themselves.

With this data enrichment enterprise AI CRM, data scientists can easily integrate external data sources with their internal data to create comprehensive and accurate machine learning models. The platform uses advanced automation and AI capabilities to identify and suggest relevant data sources and features, further streamlining the data discovery and preparation process. Explorium also provides a range of tools for model deployment and monitoring, allowing organizations to quickly deploy and optimize their models for maximum impact. Overall, Explorium enables organizations to accelerate their data science initiatives, such as data enrichment, and achieve better business outcomes through the power of external data.

Key Features

Visualization of everything Explorium can handle.
  • External data repository enables organizations to quickly discover and integrate relevant external data into their machine learning models.
  • Automated data discovery helps to quickly find the most useful data and streamline the data preparation process.
  • Data enrichment capabilities allow data scientists to fill the gaps in existing lead data and CRM data.
  • Easily deploy machine learning models in a variety of formats and environments, including cloud and on premise.
  • Monitoring tools for evaluating machine learning models to keep track of performance and optimize accordingly.
  • Collaboration capabilities that reduce the friction between data scientists, sales and marketing teams, and other business stakeholders.


Screenshot of free signup page on Explorium's website.

Explorium's pricing is based on a subscription model and is tailored to the specific needs of each organization. Similar to other data enrichment tools, the cost of the subscription depends on factors such as the number of users, the amount of data processed, and the level of support required.

Explorium offers a free trial to allow potential customers to test the platform and determine if it meets their needs. During the trial period, users have access to a limited set of features and data sources.

To get pricing information, contact Explorium directly and speak with someone from their team. They'll be able to provide detailed pricing information and help you determine which subscription tier is best suited for your specific use case and budget.

Bottom Line

Explorium positions itself as the "world's first external data platform", which is a notable differentiator from other data enrichment tools. It empowers data-driven organizations to create more accurate and effective customer predictions. Overall, it's an excellent option for streamlining data discovery and preparation, which allows data initiatives to scale more efficiently.

What is Data Enrichment?

Data enrichment is the process of adding additional data points to raw data in order to provide context and improve data quality. This can be done manually or through automated means, and often involves the use of data cleansing and data transformation techniques.

Data enrichment is a key part of data analysis, as it can help to improve the accuracy of results and provide insights that would otherwise be hidden in the raw data. As such, it is an essential tool for businesses that rely on data-driven decision-making.

What is a Data Enrichment Tool?

A customer database is a valuable asset for any business. It contains customer information that can be used to improve customer service, target marketing campaigns, and make better business decisions. However, customer data can quickly become outdated or inaccurate.

Data enrichment tools are software applications that help businesses enrich their customer data. These tools typically include features such as data cleansing, de-duplication, and enrichment. By using a data enrichment tool (or data enhancement tool), businesses can keep their customer data accurate and up-to-date, ensuring that it remains a valuable asset.

Why is Data Enrichment Important?

There are many benefits of data enrichment. For one, it can improve data quality by ensuring that all data points are complete and accurate. This is especially important for businesses that rely on data for decision-making purposes.

Data enrichment tools can also help businesses to fill missing information in existing data. This is often critical for customer relationship management, as it can help businesses to understand their customers better and develop more meaningful customer relationships.

Finally, data enrichment can also help businesses to create targeted marketing campaigns. By understanding the interests and needs of their customers, businesses can create more effective marketing strategies that result in improved sales and ROI. It can also help marketing and sales work more efficiently.

What Should Be Done With Enriched Data?

Enriched data can be used for a variety of sales and marketing purposes. For example, sales teams can use enriched data to create targeted lists of potential customers, and marketing teams can use it to create more personalized content.

Additionally, enriched data can be used to score leads, meaning sales teams can prioritize the most promising prospects.

From a marketing perspective, enriched data can be used to create Lookalike Audiences, which are groups of people who share similar characteristics with your existing customers. By using data enrichment tools, you can ensure that your sales and marketing efforts are supported by high-quality data.


Now you have a list of the best data enrichment tools on the market!

These tools play a key role in all aspects of business today. They can be used to improve sales engagement, create targeted marketing campaigns, and recruit top talent. I have firsthand experience with the impact data enrichment can have on marketing and sales.

But what's the best data enrichment tool for your business? With a plethora of data enrichment tools to choose from; the answer to this question depends on a variety of factors, including the size of your business, your budget, and your specific use case.

Want to get the most out of your data enrichment strategy? Be sure to check out my guide to marketing strategy so you can cover all your bases!

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me (at no extra cost to you) if you purchase a paid plan. You can read our affiliate disclosure in our privacy policy.

Written by

Keanen Buckley

Keanen Buckley

Vancouver, BC
Keanen is a marketer with experience across industries including SaaS, sports, and Web3. He's currently the Marketing Lead @ The Leap by Thinkific and Founder of